ICN Business School - International Research Chair in Art and Sustainable Enterprise (IRCASE)
Creative thinking makes the difference

Creativity, Art
and Sustainable Enterprise"

June 12, 2014 (2-5 PM)
ICN Business School
Room 253

Learn more...


Aesthetic Practice to Develop Groupe Spirit

September 6, 2011 at ENSIC by Vera Ivanaj & Paul Shrivastava


Workshop description

This workshop explores an original method for organizational development called “Aesthetic Practice” which engages participants in reflection and action on group spirit. This method uses the artistic medium of painting, to help group members to create a vision and develop a strategy for the future. Participants gain an embodied understanding of group spirit by thinking, acting and feeling collectively. We use metaphors to gain deeper knowledge of the problem, through active interaction and engagement process. Aesthetic practice methodology is designed to help participants relate to the problem of group spirit in a integrated way: 1) through their emotions (how the problem makes them feel); 2) through their senses (how they experience the group spirit sensorily); 3) through their rational and logical mind (how the different elements of the group spirit are related); and 4) through their intuition (what makes sense to them). Our aesthetic practice intervention is organized by running a session of 15 to 20 people. The workshop activity is done in 6 hours .

The final artwork created by the workshop participant


About the animators :

Vera Ivanaj

Dr. Vera Ivanaj is an Associate Professor of Management Sciences in the Chemical Engineering School (ENSIC) of the Institut National Polytechnique de Lorraine (INPL), Loraine University, France. She received her M.S. in Economic Sciences, from the University of Tirana and her PhD in Management Sciences, from the University of Nancy II. Prior to joining ENSIC, she was a faculty member of the ICN Business School and the Business Administration Institute at the University of Metz. She developed curriculum and activities increasing students' attentiveness to cultural, economical, environmental and social issues they will face in their future professions. She teaches courses in Strategic Decision Making, Change Management, Human Resource Management, Project management, Conflict Resolution, Corporate Culture and Leadership for managers and engineers. She is also actively involved in the executive education courses, conducting sessions on such topics as strategy formation, individual and team performance, empowerment, compensation and benefits and other organisational performance issues. Her current research interests include strategic decision making, art and sustainable development, management education and diversity. She has published several articles and chapters on enhancing capabilities of organizations to take decisions and to perform more effectively. Recently, she worked on a major international research project on “Multinationals and Sustainable Development”, leading to two major publications: “Multinational Enterprises and the Challenge of Sustainable Development”, Northampton: Edward. Elgar Publishing, 2009; “Sustainable Development and the “Multinational Corporation as a Tool of Competitiveness”, Special issue, Multinational Business Review, 2007. Vera Ivanaj is also a contemporary painter (www.pika7.com) and works for public and private organizations with aesthetic practices and creativity methods to resolve management problems.

Paul Shrivastava

Dr. Shrivastava received his Ph. D. from the University of Pittsburgh, Pittsburgh, PA, USA in 1981. He did Post Graduate Diploma in Management from the Indian Institute of Management, Calcutta in 1976.  He has a BE (Mechanical) from Bhopal University, Bhopal, India in 1973.     He is currently the David O'Brien Distinguished Professor and Director of the David O'Brien Centre for Sustainable Enterprise at the John Molson School of Business, Concordia University, Montreal. He also serves as Senior Advisor at Bucknell University and the IIM-Shillong, India, and leads the International Chair for Arts and Sustainable Enterprise at ICN Business School, Nancy, France. He has published 15 books and over 100 articles in scholarly and professional journals. He has served on the editorial boards of leading management education journals including the Academy of Management Review , the Strategic Management Journal , Organization , Business Strategy and the Environment , and the International Journal of Sustainable Strategic Management . He won a Fulbright Senior Scholar Award to study Japanese corporate environmental management at Kyoto University. His work has been featured in the Los Angeles Times , the Philadelphia Inquirer , the Christian Science Monitor , and on the McNeil-Lehrer News Hour.