ICN Business School - International Research Chair in Art and Sustainable Enterprise (IRCASE)
Creative thinking makes the difference

Creativity, Art
and Sustainable Enterprise"

June 12, 2014 (2-5 PM)
ICN Business School
Room 253

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Chair objectives

In collaboration with ICN Business School and the ARTEM Program, Nancy, France, and the David O'Brien Centre for Sustainable Enterprise, Concordia University, Montreal, researchers are exploring the use of the arts and art-based methods for understanding enterprise sustainability.  The project examines the dynamic relations between art, aesthetics and sustainable development of organizations. Art influences the sustainability of companies through architecture, aesthetics of workspaces, design of products and services, graphic art in advertising, and arts-based training methods.

Sustainable organizations need arts to enhance employee creativity, innovation, attract creative workers, improve worker satisfaction, design eco-friendly and innovative products and services. Arts also allows us to study those aspects of organizational sustainability which are a strength of aesthetics inquiry, such as sensory and emotional experiences often ignored in traditional management studies.  The project will also develop instrumental ways of using the arts techniques (from music, dance, painting, photography, etc.) for teaching and training on sustainability issues.

The creation of this project in the form of a chair of international research has two objectives:

  1. develop a conceptual framework to establish the intellectual connection between art and sustainable development of organizations, and encourage diverse research projects in this area.
  2. develop an instrumental practical project allowing the design of tools to enhance managerial practice of sustainability in organizations.

These goals will be accomplished by work along several dimensions:

  1. Research and conceptual work,
  2. Instrumental or practical projects,
  3. International Network building, and
  4. Teaching/Pedagogy