ICN Business School - International Research Chair in Art and Sustainable Enterprise (IRCASE)
Creative thinking makes the difference

Creativity, Art
and Sustainable Enterprise"

June 12, 2014 (2-5 PM)
ICN Business School
Room 253

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Welcome to our IRCASE website

International Research Chair in Art and Sustainable Enterprise

This research initiative explore the use of the arts and art-based methods for understanding enterprise sustainability.  It examines the dynamic relations between art, aesthetics and sustainable development of organizations.

Art influences the sustainability of companies through architecture, aesthetics of work-spaces, design of products and services, design of work and organizational systems, graphic art in advertising, and arts-based training methods. Self-expressiveness and authenticity that are hallmarks of art can also enhance organizational productivity and employee motivation. Sustainable organizations need arts to enhance employee creativity, innovation, attract creative workers, improve worker satisfaction, design eco-friendly and innovative products and services.   Arts also allows us to study those aspects of organizational sustainability which are a strength of aesthetics inquiry, such as sensory and emotional experiences often ignored in traditional management studies.


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Creative thinking
makes the difference
An alliance with the prestigious Ecole des Mines de Nancy (Graduate School of Mining/Engineering) and the Ecole Nationale Superieure d'Art de Nancy (National School of Art) has enabled the ICN to enrich its teaching resources and to expand student's educational horizons by blending art, technology, and management